Why Eureka
Get an objective set of performance metrics that are more accurate than any other market research method
Fast qualitative customer feedback from any audience.
In production and post, iterative testing, early & often enhances the results.
Quantify audience sentiment in detail without the cost of a focus group.
Get meaningful and better insights.
Discover what audiences don't know how to tell you, or can't.
No physical labs, no interference in the audience's natural experience.
How does it work
Launch TestProducers and content creators upload video to test, select their test audience, and initiate.
Launch TestProducers and content creators upload video to test, select their test audience, and initiate.
Data CollectionQualified testers wear brain-sensing headbands while watching videos and answering questions.
Data CollectionQualified testers wear brain-sensing headbands while watching videos and answering questions.
Results AnalyzedNeuroscientific data recorded from the test audience is automatically analyzed by Neuos software in the cloud.
Results AnalyzedNeuroscientific data recorded from the test audience is automatically analyzed by Neuos software in the cloud.
Insights Report DeliveredKey measurements of audience interest, enjoyment, and memory reveal the content's highs and lows.
Insights Report DeliveredKey measurements of audience interest, enjoyment, and memory reveal the content's highs and lows.
Platform Features
Global Audiences On-Demand
Data-driven insights collected remotely, allowing for granular content analysis without the cost and time of focus groups and manual analysis.
Rigorous Neuroscientific Methods
Research-grade, neuroscientific results obtained through a reliable, objective approach that defines the state-of-the-art.
Comprehensive Reporting
Test results delivered through an agile, iterative framework designed for optimizing videos, music, and gaming content.
Understand your audience with neuroscientific insights that Nielsen found seven times (7X!) more effective than facial coding, surveys, and eye-tracking combined.
*CBS/Nielsen study across 60 CPG ads in 20 categories.
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