How does it work?
Launch TestProducers and content creators upload video to test, select their test audience, and initiate.
Launch TestProducers and content creators upload video to test, select their test audience, and initiate.
Data CollectionQualified testers wear brain-sensing headbands while watching videos and answering questions.
Data CollectionQualified testers wear brain-sensing headbands while watching videos and answering questions.
Results AnalyzedNeuroscientific data recorded from the test audience is automatically analyzed by Neuos software in the cloud.
Results AnalyzedNeuroscientific data recorded from the test audience is automatically analyzed by Neuos software in the cloud.
Insights Report DeliveredKey measurements of audience interest, enjoyment, and memory reveal the content's highs and lows.
Insights Report DeliveredKey measurements of audience interest, enjoyment, and memory reveal the content's highs and lows.
Platform features
Global Audiences On-Demand
Data-driven insights collected remotely, allowing for granular content analysis without the cost and time of focus groups and manual analysis.
Rigorous Neuroscientific Methods
Research-grade, neuroscientific results obtained through a reliable, objective approach that defines the state-of-the-art.
Comprehensive Reporting + Unrivaled Insights
Test results delivered through an agile, iterative framework designed for optimizing videos, music, and gaming content.
Why Eureka?
- Neuos Eureka gives producers an objective
Neuos Eureka gives producers an objective set of metrics to make decisions that are truer and less-biased than focus groups.
Iterative testing - early & often - makes creative development more reliable and helps content converge fast on the optimal.
THE PREDICTIVE POWER OF BRAIN ANALYTICS
*Nielsen Research 2016 on explaining in-store sales variance, study in partnership with CBS across 60 CPG ads in 20 categories, 900 neuroscience participants, and 28,000 survey respondents.
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