State-of-the-Art Brain Decoding Platform for Audience Insights.

How does it work?

step 1
Launch Test
Producers and content creators upload video to test, select their test audience, and initiate.
uploading content
step 1
Launch Test
Producers and content creators upload video to test, select their test audience, and initiate.
step 2
Data Collection
Qualified testers wear brain-sensing headbands while watching videos and answering questions.
brain data
step 2
Data Collection
Qualified testers wear brain-sensing headbands while watching videos and answering questions.
step 3
Results Analyzed
Neuroscientific data recorded from the test audience is automatically analyzed by Neuos software in the cloud.
analysis
step 3
Results Analyzed
Neuroscientific data recorded from the test audience is automatically analyzed by Neuos software in the cloud.
step 4
Insights Report Delivered
Key measurements of audience interest, enjoyment, and memory reveal the content's highs and lows.
results are delivered via neuos.io
step 4
Insights Report Delivered
Key measurements of audience interest, enjoyment, and memory reveal the content's highs and lows.

Platform features

Global Audiences On-Demand

Data-driven insights collected remotely, allowing for granular content analysis without the cost and time of focus groups and manual analysis.

Rigorous Neuroscientific Methods

Research-grade, neuroscientific results obtained through a reliable, objective approach that defines the state-of-the-art.

Comprehensive Reporting + Unrivaled Insights

Test results delivered through an agile, iterative framework designed for optimizing videos, music, and gaming content.

Why Eureka?

  • Neuos Eureka gives producers an objective

Neuos Eureka gives producers an objective set of metrics to make decisions that are truer and less-biased than focus groups.

Iterative testing - early & often - makes creative development more reliable and helps content converge fast on the optimal.

THE PREDICTIVE POWER OF BRAIN ANALYTICS

*Nielsen Research 2016 on explaining in-store sales variance, study in partnership with CBS across 60 CPG ads in 20 categories, 900 neuroscience participants, and 28,000 survey respondents.

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